Now, this is clever: Light up the world with Sunlight inks

Packaging Solutions

Chromatic Technologies has announced the introduction of its Sunlight Inks (photochromic) for applications such as paper, film and pressure sensitive labels. Sunlight Inks are a breakthrough in chemistry that now offer the first photochromic inks that provide fast kinetics which turn on rapidly when sunlight hits it, repeatability which enables the ink to turn ‘on and off’, a broad colour spectrum offering, as well as durability in the sun.

In development for two years, Sunlight Inks are the result of Chromatic Technologies’ proprietary technology.

‘We are committed to helping brands win the summer, tailgating and other popular outdoor usage occasions,’ explained Patrick Edson, chief marketing officer for CTI. ‘Sunlight Inks create ‘theatre in the hand’ for a brand's audience: a consumer walks outside and, in seconds, the Sunlight Inks transform from clear to a colourful reminder to apply sun tan lotion, or several garnishes recommendations appear for cocktails, or a surfboard is revealed with a secret code for a mobile app.

‘CTI's chemists and inventors have a dedicated team innovating in the label markets. Our goal is to ensure every label in the world is interactive with a consumer and that it dramatizes a brand's positioning,’ added Patrick

Sunlight Inks can be applied to a label itself or the package container itself and are available for export across the globe.