Arjowiggins Graphic enters luxury bag market

Packaging Solutions

Arjowiggins Graphic has developed a range of papers especially for the luxury bag market. The new addition to its portfolio, entitled ‘Pack’, will offer a selection of recycled and non-recycled papers.

This is the first time the company has ventured into this sector and will offer specifiers a large selection of papers that include 100% FSC certified recycled Cyclus and Cocoon papers and coated Maine 1 face papers. The papers are available in a range of finishes including matt, gloss, high white and natural white.

The 100% recycled FSC certified paper bags can play a significant role in enhancing a businesses environmental credentials, offering a sustainable alternative to plastic substrate bags. Switching to 100% recycled bags can help luxury retailers to reach CSR objectives and can ensure their environmental commitments are showcased to consumers.

Arjowiggins Graphic’s Environmental Benefit Statement (EBS), which displays a calculation of the savings in wood, water, energy, carbon dioxide and greenhouse gases made by printing its recycled paper, can be printed on the Pack range products to provide retailers and consumers with detail on the benefits of using recycled paper.

Julian Long, national key account manager, said: ‘The new range of bags has been designed to offer our signature environmental qualities with high quality strength and excellent printability, which are all essential for the luxury bag market.

‘We’re aware that for most companies a bag is an extension of their brand therefore, it is essential that the we offer both the high quality suitable for luxury brands and a range of choices, particularly in recycled paper, to suit the tastes and requirements of a variety of companies – and we’re happy that the Pack range meets these requirements.’