Small but Mighty - for small businesses with big ambitions

GreenPrint

Perfect Colours has launched an inventive new campaign to demonstrate how, with the HP Latex L310, even the smallest sign and display producers can augment their businesses without draining their coffers. The initiative beckons companies in the sector to test drive the L310, and experience first hand the creative and economic potential of this 'Small But Mighty' engine.

The campaign will show that size does not determine strength, comparing the Latex L310 with smaller creatures from the animal kingdom, which nevertheless exhibit exceptional abilities. The L310's throughput makes it industrious like the ant, while its output is durable and versatile, like the rhinoceros beetle; it can enable smaller businesses to pack a powerful punch, like the pistol shrimp, and speed away successfully with sizeable jobs, like the eagle.

‘Our industry is packed with smaller but highly creative businesses who are producing astounding graphics for an array of clients, including major brands and retailers,’ comments Jon Telling, sales director at Perfect Colours. ‘At Perfect Colours, we recognise that having the right machine is paramount in delivering that work. Small But Mighty was invented to show that the LX310 can help them do just that – and that a little can, indeed, go a very long way. The HP Latex L310 is a formidable machine; it has the potential to elevate your business without doing too much damage to the financials, but we don't want our customers to take our word for it: we want them to experience it for themselves.’

At just £10,000, the HP Latex L310 won't break the bank, combining as it does power efficiency, minimal maintenance and the eco-consciousness for which the range is renowned. With a small footprint and front loading facility, the 1.2m machine caters to businesses with limited floor space, while also providing exceptionally low energy consumption, running off two traditional three pin plugs and going from power up to production readiness in only two minutes. Supplied with the easy to use SAI FlexiPrint RIP and offering simplified colour management, the L310 reliably delivers a top print speed of 48s metre squared per hour, or 1200dpi output in quality mode.

Customers are invited to engage with the campaign through the website – www.smallbutmighty.co.uk

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