Fujifilm’s euromedia range freshens up PSW premises with a colourful touch

Print Solutions

Specialist print and media supplier and Fujifilm reseller, PSW, has revamped its premises located in Studley with an array of colourful images printed on an extensive range of euromedia materials. PSW undertook the makeover to demonstrate the full potential of euromedia range and promote the creative applications than can be accomplished with them.

Some 12 rolls of euromedia substrates, equivalent to approximately 700 m2 of materials, were utilised to decorate both the internal and external areas of the building. Among them, the high performance self-adhesive Power Vinyl was applied on the walls in the reception area to create an eye catching and welcoming environment. It was also used on the stairs in conjunction with FloorGraphics, a textured protective PVC film laminate, to give them an unconventional look. At the top of the stairs, Brick Vinyl, a self-adhesive film particularly suitable for short-term applications on vertical surfaces, was adopted to create a fascinating image featuring waterfalls. Additional architectural elements of the building, such as doors, were covered with a polyester textile featuring a high quality, non-reflective surface like StickyTex.

Tom Skinner, director at PSW, commented: ‘The versatility of the euromedia range is just amazing. There’s probably no better way to demonstrate the creative applications that can be achieved than to use it in our office decoration. We are confident that our new environment covered can be a source of inspiration for print service providers and brand owners everywhere.’