The body beautiful

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It’s the over 65s and men who are driving the cosmetic surgery market in Tunbridge Wells.

According to new research from Nuffield Health’s Plastic Surgery Insight, there is an increase in the number of over 65 who are opting for plastic surgery, and the number of men is growing too.

The Nuffield Health plastic surgeons believe the reasons behind the trend among the ‘baby boomer’ generation to be a direct result of people living longer, healthier lives and wanting to ‘look well’ too. For men, surgery has increasingly become ‘the norm’ in recent years, and the trend looks set to stay.

Mr Marc Pacifico, consultant plastic surgeon at Nuffield Health Tunbridge Wells Hospital, said: ‘We’ve seen a definite increase in cosmetic surgery for men over the last few years. Ten to 15 years ago cosmetic surgery for men was quite rare, now it has become much more socially acceptable and there has been a big change in the way men view health and fitness in recent years, with the media, consumer magazines and celebrities all having played a role. As well as keeping fit and active, we are seeing men place much more emphasis on looking well too.’

The plastic surgeons also said they are seeing a definite move away from people looking to copy celebrities – for 75% of surgeons it was very rare to be asked to replicate a celebrity look – with people in favour of a natural looking result (100), something non-surgical (55%) and to rejuvenate rather than enlarge (57%).

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