Trade repro house buys Linoprint CV

Print Solutions

Trade repro house Willows Magic is extending the services it can offer printers and print brokers by installing a Linoprint CV digital press from Heidelberg.

The Bromley company says that as one of the few remaining repro houses in the UK it continues to enjoy brisk business in the supply of plates and film. It has a customer base of 150 printers across the country.

It has been working with a small Xerox machine but wanted to enhance its digital printing capability to enable its trade customers to provide even more to their end users.

‘By offering this facility, some of our customers will no longer have to turn small jobs away. They can also sell the potential of the Linoprint CV with its ability to provide clear or white varnish and to produce 6pp A4 and landscape A4 products,’ said Lee Williams, managing director.

He cites some opportunities. Where a customer is to produce a 20,000 book run there is the possibility now to produce ten books as proofs. He believes that a coated product could provide a cheaper alternative to laminating. Printers could now produce blue covers with white writing or full or spot varnish. Designers will also like the potential of six page products which before they might have conceived as too expensive.

‘The flexibility of the Linoprint justified its cost and gave us something many other printers can’t offer themselves. Because there is no fusing oil used in the ink the finish is low sheen so more akin to a litho finish. We did look at other options but there is real cache in the Heidelberg name. Printers like the brand and trust it,’ said Lee.