RNB Group’s intelligent print investments paying dividends

Print Solutions

Leeds based print and fulfilment house RNB Group is driving digital solutions to achieve greater efficiency and offer more to clients.

The firm has recently undergone a complete upgrade of its software enabling it to fully automate some of its manual processes. Additionally, it has taken on digital specialist Tom Green to oversee the implementation of the new system that will deliver tangible benefits to RNB’s customer base.

‘This is the evolution of our business,’ said managing director Ryan Metcalf. ‘It makes us more efficient, more competitive and means we can offer a better service to our customers.

‘This new software along with the expertise that Tom brings takes us to a new level. He takes a lot of weight off our current IT team giving them two and a half days back each week to work on other projects. To reach the same capacity we would have had to employ another two people and then train all of them on the system, whereas Tom can run this new department on his own.’

‘We are already seeing the benefits in our efficiency levels,’ he added. ‘So much so that we are creating an additional half day every single day. This means we can get scheduled jobs through the business quicker, and some clients can now get their jobs the same day. There’s great peace of mind too, because there is little chance for human error. It is truly intelligent printing.’

Tom Green added: ‘As well as digital software, my background involves coding and building microsites so this helps tie up the direct mail and the emailing side. We are now working with councils and housing associations, and companies that produce rent statements and bills.

‘We are exploring building microsites with customer’s details so they get a physical and digital copy and can look online at what their status is – all of it personalised.’

‘It is about becoming fully integrated,’ added Ryan. ‘This strategic way forward evolves us in the digital direction, but helps us stay true to the print and direct mail route that we have become well known for.’