A happy Christmas from Iggesund

Print Solutions

This year’s Christmas card from Iggesund Paperboard is an example of extreme complexity. Santoro Graphics, based in the UK, has created a card with Scandinavian motifs ranging from wolves and spruce trees to underwater fish.

‘Santoro Graphics is a company which uses on a daily basis our Invercote Creato paperboard to the extremes of its capacity,’ explained Anna Adler, who is Iggesund’s manager of the project. ‘It is therefore extra pleasing to be able to show off its work to the breadth of our customers and contacts.’

Iggesund Paperboard has a tradition of producing graphically sophisticated and eye catching Christmas cards in order to show what can be achieved with the company’s quality paperboards, Invercote and Incada. For this year’s card Santoro Graphics began with the basic construction of a series of cards it calls Pirouettes. The card is delivered flat but is easily lifted up into its 3D format when it is opened.

‘We make high demands on quality for our intricate designs,’ explained company founder Lucio Santoro. ‘Flexibility and tear strength are important properties but when you work with 3D motifs, you must achieve an accurate register not only between the colours on each print side but also between the two print sides.’

‘When we ordered the Christmas card and said we would supply the paperboard, we were told that would not at all be acceptable because Santoro only want to work with Invercote Creato!’ commented Anna Adler. ‘When we finally succeeded in explaining that we are the people who make it, the misunderstanding cleared up. But it is fun to have loyal customers!’

The card is printed on Invercote Creato 350 g/m2 with printing and assembly by Santoro Graphics.