HP Indigo helps to deliver climate change initiative

GreenPrint Print Solutions

HP Indigo teamed up with national French magazine, Paris Match, to deliver the first ever planet related photograph petition, in order to influence decision makers at the 2015 United Nations Climate Change Conference, COP21.

The initiative, entitled ‘Love Planet’ or ‘Ma Terre en Photos’, saw 15,000 photographs from internet users across the globe collated and developed into a printed book using HP Indigo technology. The crowd sourced photos of animals and landscapes were intended to demonstrate to policy makers the significance of their decisions for the planet, as well as the implications for its citizens. The book was presented to 200 state leaders and delegation managers on the opening day of COP21 – prior to the announcement of the first universal climate change agreement across 195 countries.

Philippe Legrand, director of communications, Paris Match, said: ‘Despite the short turnaround required from photo collection to the conference, we were confident that HP Indigo presses were well equipped to deliver the book on time, and to the highest quality. Needless to say, we were not disappointed! We were thrilled to see not only the final product, but also the fantastic response to the initiative and the new agreement that has followed.’

In line with its commitment to climate change, Paris Match was also impressed by HP Indigo’s sustainability efforts. The company’s new ink plant at its Kiryat Gat production site was the first industrial building in Israel to receive the Leadership in Energy and Environmental Design (LEED) Silver label, having been designed with sustainability as a key parameter of construction. Press production lines on site are partially powered by renewable energy, provided by the 38,000 square metres of solar panels installed on its facility roofs. The Kiryat Gat site, which also ensures the carbon neutral manufacture of all Series 3 presses, reflects the company’s wider commitment to reducing its impact on the environment. As a key consideration in the design of its presses, HP maintains a number of programmes to promote the reuse and repurposing of materials to minimise waste.

‘We are extremely proud to have been a part of this project,’ commented Francois Martin, worldwide marketing director, Graphics Solutions Business, HP Inc. ‘It is very satisfying to have been able to utilise our advanced technologies to fulfil an initiative which is close to our hearts, and we look forward to seeing more fantastic results as the new agreement takes full effect.’