New Cyclus promotion

Print Solutions

Arjowiggins Graphic and Antalis UK, a distributor of the Cyclus range, have launched a new creative campaign to showcase the quality of the paper as a poster application. The campaign centres on a creative collaboration with Jacknife studios, the company behind iconic gig and tour posters for bands including Blur, Queens of the Stone Age and the Foo Fighters.

Jacknife founder and lead designer, Chris Hopewell, has produced a bespoke, limited edition poster inspired by the forest and designed to showcase the quality of Cyclus. The poster, known as ‘The Guardian’, will be hand silk screen printed by Jacknife on CyclusOffset 300 g/m2 100% recycled in a limited edition.

Chris said, ‘To capture the qualities of Cyclus I chose a figurative design, featuring a non-aggressive guardian at the entrance to a forest. Her look is both ancient and modern. She is young but wise and holds the future in her hands.’

As part of the campaign, the limited edition prints of The Guardian will be distributed to designers, who, along with the broader design community, will also be invited to enter a competition by designing a poster of their choice and posting this on Instagram or Twitter using #cycluspaper. The winning poster, judged by Chris Hopewell, will be hand silk screen printed by Jacknife, framed and awarded at the Antalis Review at The Village Underground in Shoreditch on 29 September 2016.

Commenting on the campaign, Angela De Vorchik, operational marketing manager, Arjowiggins Graphic UK, said: ‘This Cyclus campaign is one of our most ambitious yet. We want to creatively inspire the design community to consider using recycled paper to add something unique and environmentally sustainable to their designs. We are very proud to work with Jacknife, which is the perfect partner to showcase how Cyclus can be used in printing and to inspire other designers.’

The competition will run until 30 June 2016.