Rethink CMYK expands cross media communications

Print Solutions

Rethink CMYK, a printing and cross media marketing company based in Barnsley, South Yorkshire, is expanding its cross media communications capabilities with XMPie’s PersonalEffect TransMedia Pro which delivers integrated and consistent brand experiences across print, e-mail and web. In today’s multimedia world where consumers often call the shots regarding their own brand interaction, the most powerful marketing plan is one based on a seamless interaction between print and digital channels.

'At Rethink CMYK, we see digital printing as a critical ingredient to a successful recipe for customer engagement. Variable data printing puts tangible and credible back on the menu with its unique ability to stand out amongst other media clutter. XMPie’s comprehensive platform will enable us to meet a variety of cross channel requirements for our customers’ campaigns including variable data printing, e-mail, PURLs, mobile apps, and social media,’ said Joel Dickinson, business development director.

Rethink CMYK will be using XMPie’s software to build a retail loyalty application to drive customer retention and acquisition for small to medium retailers. This application will deliver a fully personalised experience to end consumers while allowing the retailer to promote appropriate, timely and relevant products and offers to each individual recipient including the use of redeemable vouchers at point of sale. Built-in reporting and analytics capabilities will enable detailed tracking and monitoring of campaign performance in real time.