CMYUK prints for Sooty and Sweep

Sports Relief Solutions

Sooty and Sweep have collaborated with TV personality Michelle Heaton in the kitchen for a fun packed photo shoot to raise some dough for Sport Relief.

The nation’s favourite bear has been ‘Izzy Wizzy’ baking cakes for a Sport Relief Bake Sale in a bid to inspire the nation to get their baking trays out and raise some money for Sport Relief. Meanwhile, Sweep has slipped on his boxing gloves to show his knockout support for Sport Relief.

Sooty and Sweep’s new look is thanks to designer Orla Kiely, who has created a limited edition apron for Sport Relief. The apron is presented each episode to the winner of ‘The Great Sport Relief Bake Off’ and is available to buy exclusively from Sport Relief official partners: brands for less homewareretailer, HomeSense, TK Maxx stores, tkmaxx.com and sportrelief.com. The apron retails at £12.99 with at least £5.25 going to Sport Relief.

Sooty and Sweep’s aprons however weren’t re-sized by one of Sooty’s magic tricks, they were printed by specialist print solution provider CMYUK at its demo suite in Shrewsbury on an MTex Blue direct to textile printer.

CMYUK director Robin East said, ‘The printing of the little aprons to match the larger ones, was made possible by the revolutionary ‘digital’ nature of the printer. The Sooty and Sweep aprons were printed directly onto the fabric, then heat treated in line – a continuous two step in line process of print and fix. We are thrilled to have been able to help.’

Shrewsbury High Street based Martin Pritchard from The Sewing Machine made the mini aprons.

The nation has been inspired to join in the Sport Relief fun and games and host their own bake sales to raise money to help transform people’s lives both across the UK and in the world’s poorest communities. So if you are a fan, the apron is the perfect way to ‘rise to the occasion’, supporting a great cause whilst baking yourself proud in the kitchen.

Sooty’s right hand man, Richard Cadell told us that Sooty had whispered in his ear that holding a bake sale is a piece of cake and he and Sweep had loads of fun with their new friend Michelle, even if she was a little bit messy in the kitchen!

Michelle Heaton said, ‘I urge everyone to put on a pinny, get baking and throw a showstopping bake sale for Sport Relief. Baking with Sooty and Sweep was the icing on the cake for me! By purchasing this apron from HomeSense and TK Maxx you can help to transform people’s lives both across the UK and in the world’s poorest communities.’

Since 2002, Sport Relief has raised over £262 million. The Sport Relief Games will take place between Friday 18 and Sunday 20 March, bringing the entire nation together to get active, raise cash and change lives.

The money raised from the apron will go towards helping people living incredibly tough lives. Half of the money raised by the public for Sport Relief is used to make a difference right here at home in the UK, with the other half used to make a difference in the world’s poorest communities.

Picture credit: Orla Kiely has created a limited edition apron for Sport Relief available from HomeSense and TK Maxx stores.