New season’s colours from Blake

Print Solutions

Blake, the envelope and postal packaging brand, has released its latest seasonal range in the form of a fashion style lookbook.

The SS16 lookbook takes inspiration from the fashion world and Alison Wilde, dead of Marketing said, ‘The colour expert Pantone announced its predictions for the ‘must have’ colours of the season in conjunction with New York Fashion Week. We have envelopes and packaging that match each colour prediction and like Pantone we also understand the power colour has to get you noticed.’

Alison continued, ‘A coloured envelope is nine times more likely to be opened and we think that how you dress your mail is as important as how you dress yourself. Standing out in a sea of mail is vital in today’s competitive world of marketing; with Blake’s creative ranges of envelopes and packaging people can choose how they want to look, match the colour and style to their brand or message and ensure that their customer’s first impression is the right one.’

She said, ‘It was also essential for this campaign to make Blake stand out from the crowd by producing a creative, ‘must see’ lookbook; telling people their packaging matters is meaningless unless you are also showing them how innovative presentation can get attention. The envelope and packaging industry is not renowned for its fashion sense but I think our new lookbook shows that the products we sell can be exciting and desirable.’