MBA partners multi-million pound investment

Print Solutions

MBA and Ricoh have announced a new partnership with the acquisition of the first of three Ricoh Pro VC60000 continuous inkjet digital presses. This represents the first commitment in the UK to this new colour inkjet technology.

The announcement is part of MBA’s £5 million strategic investment programme to provide its clients with a communication platform across all direct and digital channels.

MBA’s investment is made in tandem with an expanding IT infrastructure and equally as important, the personnel to support the ethos of offering its clients more choice. Over a third of the company’s three hundred strong staff are now engaged in data, digital communications, analytics and research and development.

Bachar Aintaoui, CEO of MBA Group, explained: ‘The digital revolution has transformed how consumers research services and products. Whilst others are chasing a number, in an increasingly price driven market, we feel it is essential that companies demonstrate why their services or products are more valuable.’

He continued, ‘To facilitate the price aware and privacy cautious consumer, companies must be able to navigate the ever changing communications landscape, taking advantage of new channels available to reach customers. This is exactly where the MBA Group is able to help companies.’