Fully loaded at ITG

Print Solutions

Pizza Hut Restaurants has appointed marketing services and technology company Inspired Thinking Group (ITG) to provide print and artwork services for all its restaurants. The three year contract also includes content creation and distribution for the restaurant chain’s digital screens and management of conferences and events.

Pizza Hut Restaurants has been working with ITG for several years, but the new deal sees the marketing company take over the production of all restaurant artwork at its content creation studio in Fort Dunlop near Birmingham.

ITG will also manage menu and point of sale printing, as well as providing website management of online menus that link to the company’s ordering app.

Jo Cooper, ITG’s customer service director for Pizza Hut Restaurants, said: ‘We are extremely excited to formalise our relationship with Pizza Hut Restaurants. It has great team, and it provides us with a huge variety of interesting work across print and digital marketing, as well as special projects such as the annual conference and other marketing initiatives.

‘The way ITG works – by embedding our own staff in our clients’ marketing team – enables us not only to immerse ourselves in their specific needs, it means we can remove the pain of admin, procurement and reporting, enabling them to get on with what they do best – creative marketing.’