Pixartprinting presents LOOKtheBOOK

Print Solutions

Pixartprinting’s latest initiatives are the Pixarthinking blog, with its exclusive and high profile topics, and LOOKtheBOOK, the first volume in a collection of books for graphic designers and creative minds.

‘These are part of a holistic marketing strategy that sees the creation of independent content and its promotion as further confirmation of Pixartprinting's desire to be a constant source of inspiration for its community of users’ noted Andrea Pizzola, sales and marketing director.

Launched in 2014, the blog has tackled topics based around the three aspects that underpin the company – creativity, innovation and passion – exploring the web, design, art, graphic design, technology and trends in visual communication, as well as the infinite fields connected to the world of food and drink.

LOOKtheBOOK is a collector’s item that provides an inspirational journey full of hints and ideas, covering some of the most interesting aspects touched upon in the blog's voyage of discovery.

‘The LOOKtheBOOK journey begins with a chapter entitled Paperlove dedicated to the world of paper, the main medium used for printing but also a raw material on which any idea can be scribbled down. This is followed by Creativity, which goes in search of projects that have swept us off our feet. In Trend the focus shifts to tendencies and influences. In Innovation those involved in advances in technology and thought recount their experiences, before we discover, in Back to the Future, the timeless forms of expression that re-emerge from the past in cycles, becoming relevant once again,’ said Cristina Cortellezzi, lead editor of LOOKtheBOOK.