Jetran writes a new chapter in stationery presentation

Print Solutions Packaging Solutions

Jetran packaging has been selected for the new range of Nova pencils, which have now launched the range in Europe and Asia.

Camlin’s Manik Salunkhe stated, ‘We designed the product using colours to differentiate the range of pencil sizes. This makes it easy for the customer to identify which pencil is best for them.

‘We wanted to create a unique packaging in line with our environmental credentials. We briefed a number of agencies and found that the Jetran pack answered all our wishes. The end caps in the pack have been colour matched to our Pantone references and the finished packs have a fantastic presence as a retail display. More importantly the Jetran pack has secondary use – first for distribution and display and secondly the end customer has packaging they can use for storage and reuse.’

The finished design is very colourful and stands out from the competition when it is in store. For security, the packs are secured using self-adhesive holographic labels.

The clear tubing is made using a recycled grade of PET film and the end caps have a 40% recycled content. Following the successful launch repeat orders have been placed and new designs of packaging for other stationery products within the Camlin range are being worked on.