ColourLab by Schawk!

Packaging Solutions

Brand owners have always been concerned with colour and its perception; 85% of consumer purchasing decisions are based on colour. That makes it clear how important it is to match correctly for successful brand presentation.

ColourLab by Schawk! helps brand owners achieve globally consistent colours – regardless of the printing process and materials used for packaging. The brand’s colours are determined scientifically for all customer contact points.

Brand owners all over the world benefit from the technical expertise and advanced testing equipment that Schawk! has developed. Its experts consider each step of the supply chain, and define a separate standard for each material. Afterwards, the brand owner can provide this information to its printers and converters or it can use the services of Schawk! directly.

ColourLab experts then communicate with the brand owner’s authorised printers and converters and give them the necessary information and tips for optimally implementing the defined colours. Clients may choose a cloud based solution, using the company’s Chromos portal or, Schawk! can supply physical colour standards to printers that contain all the technical information required.

The service helps save brand owners, printers and converters time and money. It helps make it faster to put new products and additional batches on the market, and eliminates expensive tests in production facilities.

‘We have defined scientifically based standards for every colour. That helps brand owners realise a uniform brand profile – worldwide, and regardless of the substrate,’ said David Holmes, technical director at ColourLab by Schawk!

ColourLab will be at drupa, on the joint Saueressig GmbH + Co KG and Schawk! stand in hall 3 (stand B24).