Dataprint looks to offer digital with a difference

Print Solutions

Dataprint in Alton identifies the fight back by litho as the key reason behind its decision to buy a Linoprint CV, a way to counter that trend with a digital press that can offer something different.

Stuart Reid, sales director, explained: ‘Recently we have seen some digital work moving back over to litho. Make readies on a five colour Speedmaster press are so fast now that we have found some of our trade work, say for a few thousand A5 leaflets, slipping away. Online companies offering fast turnarounds on litho work are also stealing the once profitable digital business.

‘So our choice of digital press was dictated by the need to find something different and with the Linoprint CV we have that. It offers a maximum sheet size of 700 x 330 mm giving us the capability to run 6pp A4 portrait or landscape A4 books. There is a clear and white option, too. The white is simply stunning and has been a big hit with our customers. We used this on a GF Smith black board for business cards as well as invitations printed on 300 g/m2 mirror finish board. The press itself is versatile on stocks allowing us to use textured board and heavier weights. We haven’t yet found a stock it won’t run.’

The new press will run everything from 100 business cards to a wire-o bind document using a total of 250,000 pages upwards. Dataprint has the advantage of having both a retail outlet for direct work and a factory that can handle trade work. It is also equipped with commercial and wide format digital equipment.

The company started as a screen and litho business in 1989. Today it is a digital house and employs seven staff and produces business cards, stationery, booklets, complex reports, vehicle graphics, signs, hoards, banners and exhibition stands.