Flint Group to become first licensee of Datalase Variprint

Packaging Solutions

Flint Group has become the first official ink licensee of Variprint – the next generation of the DataLase in line digital printing solutions.

Historically, DataLase has only been seen in product coding and marking applications, in white, clear and black. The company has now extended its intellectual property portfolio to enable real time messaging and variable data on pack with a selection of monochrome colours.

Product director of Paper and Board EMEA at Flint Group, Kari Raassina, said: ‘The Variprint solution from DataLase demonstrates a high level of innovation and enables us to respond to brands’ demands for engaging, high quality, customised graphics on pack.

‘Combine this with the in line element of the technology, where we can incorporate it into our customers’ existing print assets, and we have a highly efficient, economically viable digital printing solution that is ideal for short notice requirement changes and printing on-demand.’

DataLase technology uses patented laser reactive pigments that are incorporated into a coating that is conventionally printed onto a product or package. When exposed to a laser, at the point of manufacturing, packing or filling, a colour change reaction is generated resulting in a high definition, premium quality digital print.

The technology can be used across the FMCG marketplace from food and beverage, pharmaceutical and medical, to home and personal care applications. The solution allows printing of high contrast text, date and lot codes, QR codes, barcodes, logos, images and graphics across a wide range of substrates and applications.

DataLase will be launching Variprint at drupa 2016 in hall 6, stand A19.