locr takes on the world

Print Solutions at drupa

locr, innovative provider of personalised maps and geo-location services, has supplied a giant map of the world which has been printed by EFI at drupa.

The map has been printed on a super wide inkjet printer and measures an impressive 7.5 metres long and five metres wide. The map is a single high resolution image that is 59054 pixels by 39369 in one 220 MB jpeg file.

locr has created the map based on open source geo-data and using its proprietary cloud based map creation and rendering system. The map has been generated automatically using parameters that control the colouring according to altitude, latitude and other geographical features.

The level of detail is also completely data driven, showing towns and cities in every country of the world in their precise geographical location and in multiple typographic scripts for different countries.

locr uses OpenStreetMap as its geo-data source, enabling it to provide maps of any region of the world, at any level of detail that are highly accurate. It has developed the sophisticated rendering technology to provide the highest quality map images in different styles for different kinds of print applications ranging from one off very large maps such as the one printed by EFI at drupa to print runs of millions of unique maps for personalised direct marketing applications.

locr can combine its rendering techniques with geo-information and geo-analytics to provide navigational maps showing shortest or fastest routes from a unique recipient address to a brand's destination such as a retail store or sporting venue. These maps are used extensively to add visual impact and increase response rates in direct mail campaigns ranging from hundreds to millions of recipients.

Visit the locr stand (hall 07, stand B03) in the drupa innovation park to find out more.