First Move Direct Marketing makes first move for Trivor 2400

Print Solutions

First Move Direct Marketing has become the first customer in the UK to invest in the Xerox Trivor 2400 inkjet press, supplied by Advanced Business Equipment.

First Move has invested in the Trivor to continue its annual 25% growth and to ensure it can deliver a broader spectrum of marketing materials to its customer base that spans the financial, technology and healthcare industries.

The company, will leverage the Trivor’s digital capabilities to create highly personalised direct mail, from marketing concept through to postal delivery, enabling its customers to more effectively connect with their target audience.

‘For direct mail to be successful today it must be personalised and that means more than just the address,’ said David Amor, managing director, First Move Direct Marketing. ‘The Xerox Trivor 2400 will ensure that First Move continues to innovate within direct mail marketing by turning our digital insights into fast, targeted, variable text and imagery direct mail, cost effectively.’

The Trivor will be installed in July 2016.