Creative design facility launched by Swanline

Print Solutions Packaging Solutions

Swanline Print has announced a new concept in structural design services for its trade customers, whilst relocating its Design Centre to a dedicated location within its Stone, Staffordshire offices, importantly still just one step from the factory floor.

‘Creative Days’ have been launched by the company as part of its vision to drive forward its design facilities. The idea encompasses a design suite in which customers can work one on one with Swanline’s designers, complemented by breakout rooms that enable customers to continue with their own activities whilst the team work up the latest prototypes. This ‘design while you wait’ approach allows the customer to give feedback to initial concepts, which can then be honed until he is satisfied.

The new facility provides significant additional capacity to develop more elaborate projects. The customer can leave with a fully functional prototype, costed and production ready. The company is also possible to supply digitally printed mock ups or 3D visuals – which can be sent out electronically to stakeholders at other locations.

Swanline creative manager Linsey Brookes explained, ‘The relocation of the Design Centre and launch of Creative Days is all part of Swanline’s vision to highlight our design capabilities as a significant unique selling point for the business, setting us apart from our competitors. The new facility enables us to work very closely with our customers, who say they feel wholly immersed in the process as they see their projects come to life literally before their eyes. Lead times are shorter than ever, and the swift turnaround this process enables can make the difference between a customer winning a project or not.’

Design manager Cliff Wiggett added, ‘Swanline’s offering is unique to the sector and we are keen to maximise all our resources in-house, to the benefit of new and existing customers alike. We are always mindful of the need to take costs out where possible, and work closely with our production team to ensure best utilisation of the advanced machinery we operate. We are able to suggest the best process for each individual project and have access to a wide range of materials – from corrugated, to display boards and even polyprop and vinyls via our Paper and Board Division.

‘This development takes our design capability to a new level, providing an inspirational environment to cultivate innovative concepts both in response to direct briefs and speculatively – in order to present fresh ideas to our customers.’

Pictured: Linsey Brookes (left) and Cliff Wiggett.