Essentra launches new commercial website

Packaging Solutions

Essentra has announced the launch of a new commercial website – essentra.com – which brings together the breadth of the company’s offering in a single online location for the first time.

Essentra.com showcases the company’s extensive product portfolio and capabilities across its targeted end markets – beauty, consumer, healthcare, household, industrial, point of purchase, tobacco, transport and logistics, and vehicles – making it easier for customers to identify the extent to which Essentra can work with them and add value as a trusted supplier.

The upgraded site also features a dedicated news section, providing updates and information from across the breadth of Essentra’s businesses, as well as commentary on wider industry trends and events. Its ‘Essential Thinking’ articles provide expert analysis from the company’s category specialists, discussing the industry’s biggest developments, challenges and innovations. In addition, category brochures can be downloaded instantly, allowing customers to view the company’s portfolio off line.

The integration of what were previously numerous standalone, product specific websites under a single domain is consistent with the company’s ‘One Essentra’ objective – namely, to provide customers with the most comprehensive range of essential components and solutions to meet their exacting requirements in the most accessible way possible. And, to underscore the company’s commitment to serving its customers both globally and locally, the website content is offered in thirteen different languages in addition to English.

Joanna Speed, corporate affairs director, said: ‘We are excited to unveil our new essentra.com site. Bringing together all our capabilities in a single online location will enable customers to effortlessly browse our entire offering, and make it as straightforward as possible for them find the perfect solution to meet their requirements.’

Tiffany Overstreet, global category director, added: ‘With more relevant content, our objective is that the new site not only reinforces the breadth and depth of our product range and capabilities, but also adds value to customers with additional insight into their respective industries. As a result, we believe that the alignment of our on and off line content under a consistent look and feel will reinforce Essentra’s capabilities as a total solutions provider to our customers.’