Iggesund: most valuable brands

Packaging Solutions Print Solutions

Iggesund Paperboard’s brands Invercote and Incada are again among the three most valuable brands on the European paperboard market, according to a newly released brand survey of European paperboard converters and brand owners carried out by Opticom International.

Invercote was placed first; Incada came third among the 14 brands that qualified for the list of European leaders, according to converters. Value for money and quality consistency are the most important factors for converters’ choice of paperboard. Their highest service priorities are availability and delivery reliability.

‘We rarely comment negatively about Incada’s quality and we always receive excellent technical service,’ said a UK converter specialising in cosmetics and other beauty products. ‘Invercote has been our main paperboard choice for many years and it functions well in our production,’ said another UK converter with a more general focus.

‘We are incredibly pleased and proud of our wonderful and strong brands, which are so important to our customers, colleagues and businesses,’ commented Charlotte Lagerwald, marketing strategy director, who is responsible for managing and caring for Iggesund’s brands. ‘When our customers and other stakeholders also rank us so highly, it proves we are doing the right things and also helping our customers to be successful.’

‘Of course the study is limited to Europe but it still reinforces our sales reasoning as we try to broaden and increase our sales in both Asia and the US,’ commented Arvid Sundblad, vice president director Sales and Marketing and in charge of Iggesund Paperboard’s global sales. ‘Our new service solutions in Asia and on the US West Coast give us a new competitiveness in these markets that we previously lacked. In addition, European brand owners who manufacture in Asia can now be more secure in knowing that they can use Invercote there as well.’

Invercote is the most valuable brand on the European paperboard market and Iggesund Paperboard’s other brand, Incada, is ranked third. The photo shows a card with extreme laser cutting designed by Van Heertum Design, Tilburg, the Netherlands. ©Iggesund