Fedrigoni makes it a happy anniversary for Wallpaper*

Print Solutions

Wallpaper* has used Fedrigoni paper to product a collector’s edition for its 20th anniversary. At 508 pages, is its biggest issue ever!

Designed by studio Spin and made collectable by HP SmartStream Mosaic technology, posters charting two decades of design were created on Fedrigoni Arcoprint – a product which takes its name from the region in Italy which the Fedrigoni paper mill resides.

‘We wanted to create something special and unique that would impact each of our readers on a personal level,’ explained Wallpaper* creative director Sarah Douglas.

‘The beauty of HP Mosaic software,’ said Paul Regan, FE Burman's digital print director, ‘is the ability to take creative artwork and from that produce millions of individual interpretations.’ The approach thus allowed for 220,000 individual commemorative prints to be created for the October issue, reaching 93 countries across the globe.

Spin created 12 original variants of the same design, changing the gradations in the background and infusing numbers with typographical expression to get the most out of the HP Mosaic technology.

Fedrigoni Arcoprint is available in weights ranging 80 to 350 g/m2 for HP Indigo.

‘Arcoprint offers excellent print capabilities for full colour printing on an uncoated paper,’ said Pari Blackbeard, head of marketing for Fedrigoni UK.

She added, ‘Fedrigoni is HP’s preferred media partner because it trusts in the superior and constant quality of our papers.’