Croxsons unveil new brand makeover

Packaging Solutions

Croxsons is launching the results of a brand refresh in advance of Luxury Packaging 2016 at London’s Olympia on 14 to 15 September.

A family owned business for nearly 145 years, Croxsons enjoy a rich heritage, putting their continued success down to a ‘relentless attention to execution, not just in delivering a product, but also in providing service excellence’.

The company’s new look includes a new logo that delivers a contemporary typeface and new fresh ‘Croxsons’ green colour, complemented by founder William Croxson's signature. The logo design includes the line ‘A Family of Packaging’, which conveys the importance the company place in nurturing business relationships, whilst also demonstrating the breadth and completeness of their offering – single source, multi choice glass packaging and closure expertise. A new website has also been developed to provide a fresh insight into the company’s product and service capabilities.

The scale of the makeover, handled by Chester based marketing agency Armstrong, with strong links to glass and alcoholic drinks, has included re-defining Croxsons’ services and combining all of the stages into one customer journey. Alongside a strong commitment to service and the creation of added value, from collaboration, design and containers, to closures, decoration and logistics, customers can now find everything that they need at Croxsons.

Of the brand refresh, chief operating officer Tim Croxson said: ‘We are very happy with the new styling, which represents our image in a fresh and contemporary way. Coupled with this our on-brand messaging provides an accurate reflection of who we are and what we currently offer. We look forward to showing off the full results of the refresh at the Luxury Packaging show.’

Croxsons is exhibiting on stand J72 at Luxury Packaging 2016.