Keenpac set to reveal results of brand refresh

Packaging Solutions

Keenpac, the Leicester based luxury packaging supplier, will be using Luxury Packaging 2016 at London’s Olympia, on 14 to 15 September to reveal the results of a full brand makeover. The refresh not only presents a complete rethink of how the Keenpac brand looks, but also how it delivers, speaks and operates.

The makeover is centred on a striking logo design that utilises the existing marque – the ‘Keenpac triangle’ – and includes an on-brand strapline ‘create, source and deliver’.

The impetus behind the refresh, Keenpac’s head of Creative, Darren Seymour, said: ‘The existing brand identity was around five years old and it was time to update. Ultimately, as market leaders, we wanted to make sure that our brand is viewed as being design led, modern and accessible and one that our customers would want to be associated with..

‘We need our brand to explain what we do, hence the inclusion of ‘create, source and deliver’. We also wanted to give reason for our brand marque, the triangle. Keenpac create three dimensional experiences, so using the tri-mark as our brand icon is the perfect vehicle to communicate the richness and depth of the things we make.’

Keenpac is exhibiting on stand G64 at Luxury Packaging 2016.