On-demand fashion from Kornit

IndPrint

Kornit Digital’s roll to roll printing system, the Allegro, will play a critical role in the next episode of Lifetime’s Emmy nominated Project Runway. In this American reality competition show, fashion designers compete to create the best fashion pieces with a limited amount of time and resources. The episode, called Sink or Swim, will air on October 6.

Project Runway, which has been called ‘a lesson in fashion’ by the Washington Post, is now running its 15th season. Judges include Heidi Klum, Marie Claire’s creative director Nina Garcia, creative director for Brooks Brother Women, fashion designer Zac Posen and mentor Tim Gunn, who once again will have the power to ‘save’ one designer from elimination.

In the Sink or Swim episode, the challenge is to create a swimsuit and cover up design. The candidates are told that they can create a custom design which would be printed and returned to them the following morning. Heidi Klum also announces that the winning design would be shown as part of her swimwear line. The technology partners enabling the super fast turnaround are Kornit Digital and Kornit user Papilio Prints in New Jersey.