Out now: 16/3, the third volume of Fedrigoni’s designer insight

Print Solutions

The third volume in the 16 collection is now available. This Fedrigoni project was launched in 2012 with the aim of interpreting and promoting special papers through original works of graphic art by renowned or emerging international designers. All in all, the 3 volumes (16/1, 16/2 and 13/3) saw 24 designers contribute to the development of the project.

Volume 16/3 focuses on designer graphics, bringing together the works of eight designers from different parts of the world who have created their graphic projects using different types of paper of their own choice, such as Freelife Kendo and Vellum, Arcoprint Edizioni 1.3, Stucco Sirio Calce, Old Mill, Arcodesign, Splendorgel and Sirio White White. All these artists used the space of a 16 page section, sewn individually and then together with the others to produce the overall volume in keeping with classic bookbinding.

The authors of the book are:

• Frenchman Mathieu Desailly, co-founder of the Jardin Graphique studio;

• Portuguese Vera Velez, who specialises in art books and has worked for major Portuguese institutions;

• David Barath, Hungarian, founder of Visual Group, who boasts numerous publications and appearances in international exhibitions;

• Fraser Muggeridge, founder of the studio of the same name London and creator of Typography Summer School in London;

• Adam Michaels, of the Project Projects studio in New York City, winner of the 2015 Cooper Hewitt National Design Award, the highest pinnacle for American design;

• Italian studio LeftLoft, which also has offices in New York City and winner of numerous international awards;

• Sulki and Min, Korean designers based in Seoul, who contributed to the BMW Guggenheim Lab and numerous other international projects;

• Nej de Doncker, a Belgian designer who was for many years head of Kluwer Publishers and is now guest-lecturer at the Royal Academy of Fine Arts in London.

Chiara Medioli, marketing director of the Fedrigoni Group, said: ‘The 16 project was created to stimulate dialogue with paper by creative artists, pushing various media to the extremes at times through deliberately ‘unsuitable’ graphic design, contrast creating sensations or the use of special inks, printing and finishing techniques never used before, such as the gigantic hot foil printing clichés. In the meantime, we develop all this dialogue and research and then promote it through hands-on experience with clients around the world, from the publishing directors of leading fashion houses to the editorial managers of the world’s largest museums. Carrying out research and then sharing it is the best way to expand the market, not only economically but also culturally, generating striking ideas to seduce readers and thereby get messages across in so many ways – tactile, visual and sensory. It means we can create works of graphic design that the quality of our papers is able to enhance,’