Croxsons create distinctive primary packaging for artisan gin newcomer

Packaging Solutions

Croxsons has produced a distinctive new bottle product for the House of Elrick, a newcomer to the premium spirits market.

Producing just 600 bottles per batch, the House of Elrick is located on an historical estate in Aberdeenshire and is the only artisan small batch gin producer that uses fresh, filtered water straight from Loch Ness.

In creating the primary packaging, Croxsons used the luxurious look and feel of its 700 ml Little Pasha bottle design with a stopper cork, sprayed in a matt blue finish and screen printed with silver ink to communicate a unique and distinctive appeal. The result is both simple and bold in its execution, providing the House of Elrick with shelf stand out and, according to brand owner Stuart Ingram, ‘…a final glass product that matches our own exceptional liquid and heritage.’

In addition to the 700 ml version, which is due to be released prior to Christmas, Croxsons is also working on a miniature 50 ml and a 350 ml version of the same artwork.

‘As a new entrant to the Industry, having partners in business that understand the clients requirements is key to any working relationship, Croxsons has managed to address all concerns during the course of our product development,’ added Stuart.