Flower & White partner with i2r for muffin wraps

Packaging Solutions

Shropshire based i2r Packaging Solutions is supplying artisan culinary brand, Flower & White, with tulip muffin wraps for its expanding ‘Muffinz’ range.

Leanne Crowther, co founder of Flower & White, said: ‘Not only does i2r deliver a quality reliable product, we have built a good working relationship with the company. Over and above supplying the cases, i2r is keen to understand our business and products and add value where they can.’

i2r’s new baking division has seen unprecedented demand for the tulip muffin wraps. The company now provides a full range of tulip wraps and greaseproof papers to cover multiple bakery applications.

The tulip muffin wraps include both stepped and micro sizes and are available in printed sheet and various colour options using FSC accredited paper.