Croxsons success of Eden Mill’s ‘12 Gins of Christmas’

Packaging Solutions

Croxsons has produced a glass miniature with swing stopper for Eden Mill’s festive 12 Gins of Christmas gift set.

Eden Mill’s story began in St Andrews in 1810, when the legendary Haig distillers first laid down whisky at the site it now uses today. In 2012, it resurrected that proud tradition of crafting and is proud to be Scotland’s first combined brewery and distillery.

Following the overwhelming success of the 2015 ‘12 Gins of Christmas introductory launch’, Eden Mill has placed orders with Croxsons for 140,000 bottles, equating to around 11,600 gift packs, almost quadruple the original order quantity. Each pack contains 12 different flavours including Apple & Cinnamon, Mulled Gin, Blueberry and Vanilla, Spruce & Cranberry, Chestnuts Roasting On An Open Fire, and Candy Cane.

Croxsons created the stylish miniatures, which come in 50 ml or 100 ml sizes, with a baby swing stopper that is precision printed with the company branding, thereby adding to the premium look and feel of the product. The miniature bottles replicate Eden Mill’s larger range, ensuring brand awareness and consumer advocacy.

In addition to the 12 Gins of Christmas range, the bottles are used individually in Eden Mill’s Christmas Crackers – containing one miniature of gin and one distillery tour voucher.

Victoria McLaren, marketing manager at Eden Mill, said: ‘As a highly innovative and fast paced company, we often convert aspirational concepts into technical challenges for our suppliers, therefore we rely on our business partners to be flexible and efficient. Croxsons has played a major role in enabling us to meet cutting edge deadlines on a number of occasions, particularly in regards to our high demand ‘12 Gins of Christmas’ product.’