Easyfairs acquires Pentawards

Packaging Solutions

Easyfairs has acquired the Pentawards, the worldwide competition exclusively dedicated to packaging design in all its forms.

Created in January 2007, the Pentawards’ primary mission is to increase awareness of packaging design and those who create it. Its 55 categories are open to all those across the globe who are associated with the creation or marketing of packaging, and are judged by an international jury consisting of 12 highly reputed designers and packaging design directors from major companies.

Trophies are awarded each year in a different city in Europe, Asia or America during an official ceremony that welcomes hundreds of designers from around the world.

Matt Benyon, managing director of Easyfairs UK & Global, commented: ‘We are delighted by this latest acquisition, which cements us as the leading organiser for packaging events globally. The Pentawards is a prestigious and well recognised concept with a respected heritage, which enhances our global presence and ensures a foothold in the awards marketplace.’