Oki’s new partnership enhances channel reach

Print Solutions

Oki Systems UK has announced a partnership with Tech Data for the distribution of the full range of Oki colour, mono and multifunction printers throughout the UK. The company believes this new link with the major technology distributor will help maximise the potential of smart printers as part of a wider business solution and help realise its goal of expanding its channel to include IT solutions providers.

The move follows the launch of Oki’s new smart colour portfolio which extended its range, putting smart and high end colour printing within reach of all sizes of business.

‘As the business world changes with increasing digitisation, so the printer market is evolving,’ said John Thompson, professional services manager, Oki Systems UK. ‘Our smart printers and MFPs open platform means they can be integrated into digital workflows, converting print in to digital storage which gives customers the ability to manage electronic documents. We already have a large number of opportunities in industries such as healthcare, graphic arts, retail and professional services. However, with Tech Data’s extended market presence, we now have access to a broader range of customer opportunities.’

Simon Tetlow, Oki Systems UK head of channel agrees, adding: ‘We believe this new partnership will be mutually beneficial, opening up new opportunities for Tech Data’s resellers and expanding our market reach and logistical capabilities.’

Tech Data has underlined its commitment to the partnership by appointing Ruari Metcalfe as a dedicated business development manager responsible for supporting partners in identifying opportunities, growing sales and getting the best from Oki’s Shinrai Partner programme. This scheme gives resellers access to a range of benefits and resources, including sales support and promotional and marketing tools.