Hobbs sparkles this Christmas with new packaging

Packaging Solutions

Luxury retail packaging specialist Keenpac has unveiled bespoke Christmas packaging for leading ladies fashion label Hobbs.

‘A gift packed and sealed by Hobbs in these new exquisite boxes will offer a premium feel and experience to every purchase,’ said a company spokesperson.

Keenpac has worked closely with the Hobbs packaging development team for the last 10 years and throughout this time has supported the business in presenting stylish packaging that resonates with the high value status of the brand.

From conception in March through to delivery in September, Keenpac has managed the complete design and production process of the new boxes. A portfolio consisting of eight flat pack one piece boxes, a flat pack candle box and six rigid two piece boxes have been developed and will be used at point of sale, in store and for online purchases to present a range of products including purses, socks, gloves, scarves, jewellery and candles.

The stock has been made from Brilliant White with 100% emboss. To capture the ‘magical sparkle’ of Christmas, stars have been printed gold and then embellished with gold foil. The Hobbs logo and website address is also foiled in gold. This glossy touch adds to the elegance of the boxes whilst conveying a subtle and sophisticated festive feel.

Keenpac’s Natalie Gyte said, ‘The Hobbs Christmas boxes have been an exciting project. Our design team worked on a few conceptual ideas with first samples being layered artwork – this soon became problematic to foil due to the multiple layers. Revisions were made to the design and the final version was completed and delivered in September, ready for the festive shopping season. We had a short production period of just six to eight and a six week shipping lead time, but the whole process was delivered with efficiency and care and Keenpac, as well as Hobbs, are extremely pleased with the final packaging.’