Not so secret Santa makes personalisation (t)werk for everybody

Print Solutions

Twerk is an employment initiative where normally gifted people with autism work on extraordinary things. This sheltered workshop and labour care centre not only provides companies with administrative and packaging services, but also delivers chocolate gimmicks.

It was considering a one off web shop opportunity for personalised Christmas cards with a chocolate treat inside. A chance meeting with Chili publish resulted in a new po -up web shop, the Twebshop (www.twebshop.be).

Bram Verniest, COO at Chili publish, met with Bart Michiels, business coordinator at Twerk. Bart explained the opportunity he saw to launch a pop up web shop to expand with online ordering of personalised holiday cards containing a chocolate treat. The web shop would be live between 12 and 18 December and would allow the Twerk team to do what it does best: show added value. What the company lacked was an online editing tool to personalise the cards, the ‘Woocommerce’ plug-in expertise to create the web shop within its Wordpress website and alas, the financial resources to set it up.

Chili publish reached out to its partner Graphique Alliance and suggested a cooperation to provide Twerk with the tools it needed to realise the objective as part of a larger corporate social responsibility effort. Chili would provide a free license to Chili publisher. Graphique Alliance coordinated the practical set up of the web shop by integrating Woocommerce in Twerk’s website. Bram commented, ‘We have all paid our dues. But we feel any cooperation has a social responsibility to carry when wonderful opportunities such as these pop up. It is an original and imaginative initiative, inspiring the employees at Twerk to make the most of its strengths. It is not just about supporting a good cause; it is about enabling Twerk to lead by example and inspire others.’

The implementation and integration ran effortlessly and the web shop was officially launched December 12. Visitors to the web shop can create, tailor and order their personalised cards. Each card will be a one of a kind, containing Fair Trade chocolate treats.

Bart Michiels concluded, ‘The endorsement and guidance by Chili publish and Graphic Alliance have been invaluable to us. The web shop works flawlessly; team spirit is boosted and we are getting crazy traffic to our web shop. This was by far the best gift under our Christmas tree.’