Appleton receives WWF award

GreenPrint

Appleton Coated has received the WWF Environmental Paper Awards 2016 (Category ‘Striving for Continual Improvement’) for screening the forest, climate, and water footprint of selected paper products with WWF's Check your Paper Method.

Appleton Coated senior vice president of marketing and customer services, Ann Whalen, commented: ‘Appleton Coated strives to make it easy for customers to choose environmentally responsible papers. WWF recognises our efforts to expand our offering of higher post consumer recovered fibre products. In areas where we have made less progress than desired, the WWF focus on transparency and continuous improvement pushes us to be more innovative and diligent in those efforts.’

WWF created the Environmental Paper Awards to recognise and encourage company efforts in reducing the forest, water and climate footprint of paper products. Its Check your Paper Method reduces the complexity in evaluating a paper's footprint by using relatively few, but carefully selected, environmental indicators.

With a focus on recycled fibre, Appleton Coated continues to expand its environmental product offering in both its coated and uncoated lines, adding many new product options with high post consumer recycled fibre content levels, up to 100% in some cases.

The first North American coated paper mill to be Forest Stewardship Council certified, Appleton Coated maintains ISO14001 certification. It is an eight year Environmental Protection Agency (EPA) SmartWay Transport Partner and 2015 SmartWay Excellence Award Winner. It has been a member of the EPA Green Power Partnership since 2011 and named to the National Top 100 in 2014, 2015, and 2016. It is also a Wisconsin Sustainable Business Council Green Masters Winner for the last five years. Additionally, it is one of seven Green Tier II companies recognised by the Wisconsin Department of Natural Resources as having exceptional environmental management systems in place.