Laser Graphics switches from HP Indigo to Heidelberg Versafire CV

Print Solutions

Lower service charges were key to Laser Graphics’ decision to switch from HP Indigo to Heidelberg Versafire CV technology. The new press was installed over the Christmas break.

‘We replaced another machine because it was reaching the end of its service contract. Heidelberg is a well known brand and the Versafire CV proven technology so we had confidence in switching,’ said Bill Smyth, founder and managing director of the Milton Keynes business.

‘The cost of ownership was a major factor. Because the service charges are minimal compared to the old machine, we can produce at lower prices than we could before and handle longer run lengths.

‘We can now print white on coloured stock or apply clear or spot varnish straight off the press. The same applies to printing standard envelope sizes. In addition to standard SRA3 format we can also print onto a longer sheet size of 320 x 700mm which will accommodate 6 page A4 portrait leaflets and landscape A4 leaflets and brochures.’

This is the Milton Keynes company’s first purchase from Heidelberg but it is impressed with the service. It can hold common parts on the shelf to reduce downtime and the help desk and engineer to site response times have reassured Laser Graphics that this switch makes sense. Three operators have been trained to run the press and found it very straightforward.

‘The installation and training went smoothly and to schedule and the operators were whizzing work out even before the training was completed,’ said Bill. ‘Our customers will benefit from our new cost structure, ability to handle longer runs and I have no doubt they will be creative in the way they use the new formats and varnishes.’