TheMagic Touch shows its talents at Newtech

Print Solutions IndPrint

TheMagic Touch will be showcasing an innovative new way to personalise both footballs and rugby balls at Newtech this year.

TheMagicTouch offer new revenue streams and marketing opportunities for companies involved within the sign, print and garment decoration markets. The affordable technology includes toner based transfers, sublimation, eco solvent printable media and a vast range of flex and flock products under the MagiCut brand.

Potential users consider TheMagicTouch as a very affordable ‘sales person’ enabling personalised samples to be produced in-house and forwarded to customers for evaluation. This form of target marketing combined with a scheduled follow up results in actual orders, increased product awareness and cost effective marketing, helping to improve the customer’s experience.

Highlights for 2017 include new T.One and T.Foil transfer papers for the decoration of textiles together with the introduction of RST transfer paper for a host non-fabric based product applications. This year also has the introduction to a new method to personalised both footballs and rugby balls.

Jim Nicol, managing director, confirmed: ‘The Newtech events are the perfect environment to enable us to fully explain the full benefits of the image transfer business and conduct some proper hands on demonstrations, something at the national shows we are unable to conduct due as well due to the vast number of attendees to our stands.’