AstroNova acquires Trojanlanbel
- steve8125
- Jan 25, 2017
- 2 min read
Packaging Solutions
AstroNova has announced the signing by its wholly owned Danish subsidiary, ANI ApS, of a definitive agreement to acquire Trojanlabel ApS, a European manufacturer of products including digital colour label presses and specialty printing systems for a broad range of end markets.
The acquisition is subject to customary closing conditions and is expected to close at the beginning of February 2017.
‘The acquisition of Trojanlabel dovetails with our strategy of identifying strong, profitable and growing businesses that directly complement one of our core lines of business,’ said Gregory A. Woods, AstroNova’s president and chief executive officer. ‘Trojanlabel has grown rapidly to become one of the leading manufacturers in the digital colour label printer market. Its products are well known for their innovative design and superior performance. Trojanlabel has an extremely talented research and development group that will help further accelerate our own product development process. We are excited about bringing Trojanlabel’s team, innovative technology and outstanding products into the AstroNova family.’

Trojanlabel’s major product lines include standalone digital colour label presses, digital colour print station OEM modules for intermediate-volume markets such as print shops, label converters, manufacturers, brand owners, contract packaging, and the secondary labels/logistics market, and an overprinting system that enables high quality, four colour printing on surfaces such as uncoated papers, cardboards and materials that are pre-treated for aqueous inkjet printing. The company also manufactures a table top system designed for on-demand colour label printing.
Founded in 2012, Trojanlabel is based in Copenhagen, Denmark.
‘We are excited about becoming part of the AstroNova team,’ said Trojanlabel managing director Mikkel Wichmann. ‘Our companies not only align perfectly from a technology standpoint, but also share similar operating cultures. Like AstroNova, much of our success can be attributed to staying close to our customers and tightly managing product development and manufacturing processes to ensure a short time to market, and a focus on creating products that are cost effective for a broad range of users and industries.’








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