Fespa 2017 dares to print different

Print Solutions

'Dare to Print Different' is Fespa's new message of inspiration to its print community, and the strapline for the multichannel marketing campaign for the 2017 event, which this year takes place at the Messe Hamburg, Germany from 8 to 12 May 2017.

‘Dare to Print Different is a statement of our confidence in the entrepreneurialism of our global speciality print community,’ explained divisional director Roz McGuinness. ‘When printers head to Fespa 2017 in May, we want them to arrive with the ambition to explore and identify something that could expand their boundaries and give them fresh impetus. Every feature we incorporate into Fespa 2017 is designed to show printers the many avenues of opportunity available to them, and to leave them invigorated with new ideas to apply in their business.’

Dare to Print Different celebrates the rich technology and materials innovation that is always at the heart of the show, and its role in helping printers to fulfil their potential and differentiate themselves through new products and business models. The campaign theme is brought to life visually with a striking image of a robotic hand releasing a brilliant butterfly – expressing the critical role of technology in enabling creative print applications, and expanding print's potential as a medium of visual communication and decoration.

The show includes three distinct zones devoted to screen, digital wide format and textile printing, encouraging printers and sign makers to explore the full spectrum of applications including graphics and soft signage, industrial print, garments and promotional items, interior décor, surface decoration and vehicle wrapping.

While considering the new products on show, visitors can also maximise the value of their time at the event by accessing the wealth of independent expertise within the free on-site educational programme.

The new event website is now live at www.fespa2017.com