Spectra to unleash creativity at Packaging Innovations

Packaging Solutions

Each year at Packaging Innovations, Spectra launches a range of prototype concepts designed to inspire customers who are looking for something different.

This year looks set to be no different, with the company planning to reveal seven new prototype concepts, all specifically created with a number of market sectors in mind.

Amongst the new designs on show will be a fun shaped kid’s bath pack, a radial dual faced skin lotion bottle and a stylish new ergonomic tottle shower pack. Additionally, Spectra (stand B36) will be showcasing a distinctive new sun care pack as well as a round design boasting a striking angular shoulder contour.

This year the company is looking to take its prototypes one step further by showing how they can fit within a range of vertical markets, something sales director Jonathan Powell believes will help customers visualise the innovative packs in a genuinely commercial setting.

He said, ‘We have given our new containers a touch of branding which really brings the designs to life. The combination of cutting edge pack design coupled with harmonious colouring and striking graphics is sure to inspire visitors at the show. It is the perfect introduction to Spectra’s innovative capabilities.’

He added, ‘Innovation is in Spectra’s DNA, being able to illustrate our creative credentials year on year at Packaging Innovations really sets us apart. Our new designs are sure to wet the appetite of customers seeking market differentiation.’

As well as the range of new pack concepts, Spectra will also be premiering a new disc cap, designed to accommodate bottles with a 24 mm neck. Furthermore, the company will also be showing off its latest advances in closure foil blocking to guarantee a premium look.