Arjowiggins Graphic launches Cocoon campaign

Print Solutions

Arjowiggins Graphic has launched a creative campaign with HP to showcase the print capabilities of sustainable papers.

The campaign will feature two limited edition Art Deco style posters printed on Cocoon Silk 100% recycled 300 g/m2 B2 paper.

‘The Girl with the Perfume’ poster capitalises on the trend for customised content. Using HP SmartStream Mosaic, Arjowiggins Graphic is creating 2000 personalised and individualised prints. Each print will include a customer name and a unique background demonstrating print possibilities of HP SmartStream.

‘The Girl with a Cap’ poster incorporates the new HP Indigo Electroink in Fluorescent Pink in its design. Due to the fluorescent characteristics of the ink, the poster’s image will glow under UV light.

Angela De Vorchik, operational marketing manager, said: ‘Sustainability and the environment are increasingly on everybody’s agenda, making these issues of key importance for designers and printers. With this campaign we are not only able to demonstrate print innovation but also the print excellence of Cocoon and recycled paper generally with a visually compelling and truly beautiful product. Cocoon is comparable to virgin fibre papers in whiteness and print quality yet saves energy, water, wood, CO2 and greenhouse gasses – diverting waste from landfill.’