Midshire takes Desktop Monster on the road to drive sales

Print Solutions

Office technology sales and service provider Midshire has ‘geared up’ for promotion by taking its hosted desktop solution – Desktop Monster on the road.

Designed by the company’s creative marketing team, a graphic of the brand’s purple monster mascot ‘Brian’, features on the latest addition to the company’s vehicle fleet, aiming to increase brand awareness and drive sales.

A fun and vibrant set of new vehicle graphics for the Desktop Monster car has been installed, joining the growing fleet of delivery vehicles.

Group marketing manager Adrienne Topping said, ‘Brian has become a big character for the Desktop Monster brand, and wherever possible we want to promote the product in a fun way. We take our mascot to all important events and people usually queue up to meet him and have a selfie. They love him!

‘We are over the moon with the new Desktop Monster car graphics and I’m sure there will be more vehicles to follow.’