A3 Design & Print adds Versafire

Print Solutions

A six month period of testing machines from various digital suppliers has resulted in A3 Design & Print purchasing the Heidelberg Versafire CP.

The priority was quality rather than machine speed. A3 Design & Print, also trading as A3 Digital Print, handles work from high end designers who demand top quality. From a print production perspective, it was important that colour could be achieved with ease and without a lot of the usual tweaking, taking up make ready time.

‘Telling customers you have a Heidelberg digital press is convincing. You see the designers’ eyes light up. They love the quality and they no longer worry if we are going to print litho or digital, they know that it is going on a Heidelberg press and that the results will be first rate. Heidelberg will be in pole position when we next upgrade our digital portfolio,’ said chairman and managing director Tony Pooles.

The company also runs a Speedmaster SM 74 five colour press, two Stahlfolders and two Polars – all supplied by Heidelberg.