PPB’s Allison Board creates a striking 3D impression

Print Solutions

PPB’s Allison Board has been used to create an attention grabbing backdrop at an event to launch the new Reebok Crossfit Nano 7.

The two metre high, 3D lettering to promote the Twitter hashtag, #Nano7, for the new shoes, was created by Welwyn Garden City based Best Digital.

The company, which has a complete in-house production unit, using grand format and large format machines, originally considered constructing the lettering out of polystyrene, but could not get the result it was looking for within budget. It approached PPB account manager, Tom Ponton, to discuss the project and on Tom’s recommendation it chose Allison Board.

As well as meeting the right price point, Allison Board proved to be the ideal material for the project. Geoff Rawlings, managing director of Best Digital, commented: ‘We found Allison Board very good to work with and it was easy to cut on our routing machines. Also, as the signage was only needed for a short, one off event, we wanted a material that could be easily recycled, and Allison Board ticked that box, too.’

Allison Board, which is stocked in the UK exclusively by PPB Ltd, is a lightweight, strong, inverted corrugated centred board that can be used for a whole host of end applications – it is particularly good for 3D constructions. It is also 100% paper based with its core constructed from recycled paper and its top surface layer a PEFC certified paper.

To create the #Nano7 3D structure, Best Digital chose 16 mm Allison Board, which it built up in layers to a depth of 96 mm. After printing the sheets on the company’s Screen Truepress 3200 HS flatbed, they were bonded together and faced off with a reverse printed 1 mm acrylic to give a premium feel.

Geoff and his end client were delighted with the finished result.