Packaging that is greener in more ways than one

Packaging Solutions

Naturally inspired, undeniably indulgent and incredibly foamy, Soaper Duper is a new beauty brand that was launched in luxury store Liberty London at the end of 2016 and has now rolled out into Tesco stores nationwide.

Soaper Duper is committed to providing an indulgent, yet guilt free, wash experience.

This desire to be different is obvious when you look at Soaper Duper’s range of apple green coloured body washes. The distinctive bottles are a quirky custom bubble shape and are provided by M&H Plastics based on the design of B&B Studio. They use 100% recycled PCR HDPE material, making them greener in both colour and execution.

Furthermore, with a brief to produce striking, punchy and unusual shaped labels for the range, Soaper Duper turned to Royston Labels. To ensure the colours were vibrant on a transparent film label, a clear substrate was used on the bubble shaped bottles with a combination flexo and silk screen process with a matt finish. A peel and read label format was used on the reverse of the bottles providing additional consumer information.

Katie Neiman, from Foam & Substance, commented: ‘M&H and Royston have worked together to provide a pack that is both eye catching and functional. We are delighted with how our unique bottles have turned out and are sure our customers will love them too!’