Corrugated goes curved

Packaging Solutions

Cepac is continuing to pioneer innovative corrugated packaging, launching what it says is the country’s first truly curved corrugated product, Arcwise.

Licensed from SCA Forest Products by Cepac, Arcwise integrates innovative high quality printing with corrugated cardboard to bend in smooth, continuous curves to fit snugly around goods. Uses include retail ready, consumer and transit packaging as well as in-store displays and gifting.

The patented technology used in Arcwise allows corrugated board to be bent in a smaller radius than ever before. New shapes can be created to offer greater possibilities to extend the graphical layout on multiple panels.

Manufacturing the Arcwise range takes advantage of the latest advances in printing and shaping technology to transform the presentation and supply chain for packaging. Shorter runs of the product can be delivered via the use of market leading digital technology, allowing customers to experiment with new designs and displays with very short lead times. The extensive range includes wrap around, round front, tray, and bag in box.

In addition to making products stand out and offering excellent shelf appeal, the curved profile of Arcwise has been proven to have better resistance to compression than square edged packaging, withstanding significantly greater load. Curved panels provide a higher relative strength compared to structures consisting of flat panels and forces are distributed over a wider area.

The increased stacking strength offered by Arcwise means that alternative flutes can be considered, which can be beneficial for both print quality and transport efficiency, allowing greater product fill on the pallet. When filled with customers’ products stretch wrap will sweep smoothly around the Arcwise stack, removing any potential crush damage which can be experienced with square edged packaging.

Cepac’s Group sales and marketing director Steve Moss said, ‘We are always looking for ways to develop and improve our product offering. Cepac is delighted to be partnering with SCA Forest Products and launching Arcwise in the UK and customer feedback has been exceptionally positive.

‘When we show customers the curved corrugated packaging they immediately see its potential to offer them a point of difference for their products. It is eye catching, strong, efficient and very different to anything else that you can currently see on the shelves.’