JFM unveils new corporate logo

Packaging Solutions

JFM, a Manchester based specialist reprographics and printing plate supplier, has launched a new corporate logo, marking the most dramatic change in its visual identity since 1979.

The new logo is a vibrant new take on JFM’s previous logo, which represented the company for nearly 40 years since the company began as a traditional repro house, supplying film and typesetting to lithography and letterpress printers.

‘Our new and up to date logo better communicates what JFM stands for today,’ said managing director Mark McKee. ‘It is a total transformation from what we had previously but we wanted to emphasis our forward thinking mindset and objectives to achieve strong innovation and growth.’

The new visual identity presents the company as modern and evolving, whilst its clean crisp design reflects the strength and direction of the JFM portfolio.

JFM provides a complete service of reprographics and the production of flexographic and letterpress plates, as well as utilising GMG OpenColor, a software system that offers precise and predicable spot colour simulation.